{"componentChunkName":"component---src-templates-storyblok-entry-js","path":"/x-system/x1d/","result":{"pageContext":{"story":{"id":"storyblokentry-9105152-default","name":"X1D II 50C","created_at":"2020-03-23T10:02:08.179Z","uuid":"0da96960-90b5-4646-8473-a0200324a510","slug":"x1d","full_slug":"/x-system/x1d","content":"{\"seo\":{\"_uid\":\"df3e1f92-d721-41a5-b911-aa331f189623\",\"title\":\"Hasselblad X1D II 50C\",\"plugin\":\"seo_metatags\",\"og_image\":\"https://cdn.hasselblad.com/f/77891/1200x628/60c1f9a010/x1d-ii-45-social.jpg\",\"og_title\":\"\",\"description\":\"Equipped with a brilliant 50-megapixel sensor, the X1D II 50C Mirrorless Medium Format Digital Camera is the next installment in the lightweight, portable X System\",\"twitter_image\":\"\",\"twitter_title\":\"\",\"og_description\":\"\",\"twitter_description\":\"\"},\"_uid\":\"db703add-9601-4c9d-a650-efd97fdbaa31\",\"body\":[{\"_uid\":\"ab0a1e61-527a-4b90-81ff-e1d2ab142ced\",\"blocks\":[{\"_uid\":\"3721c891-01bd-41cd-9b23-b4b80510f0a1\",\"text\":\"\",\"align\":\"center\",\"image\":\"https://cdn.hasselblad.com/f/77891/3000x2250/8fcbb61993/x1dii-xcd38v-leaf.jpg\",\"width\":\"sixty-six\",\"padding\":\"0\",\"animation\":\"\",\"component\":\"image_block\",\"button_row\":[],\"mobile_image\":\"\",\"image_display\":\"inline\",\"zoom_image_id\":\"\",\"max_zoom_level\":\"\",\"zoom_image_width\":\"\",\"zoom_image_height\":\"\"},{\"_uid\":\"071e0629-fcb7-4bb4-9400-b4503d1de403\",\"text\":\"# X1D II 50C\\n\\n## Compact. Powerful. Enhanced.\\n\\nPacked into the award-winning design of the first generation, the X1D II 50C continues to keep medium format photography portable with its compact build. Its upgraded electronic platform includes an enlarged 3.6-inch touch display and an enhanced EVF, a faster live view refresh rate, and an intuitive and even quicker user interface control. Connection via USB-C or Wi-Fi to Hasselblad’s Phocus Mobile 2 allows for the ultimate, on-the-go workflow from camera to iPad Pro. And with a huge range of high-quality optics to shoot with, including XCD, HC/HCD, XPan and V System Lenses, the creative possibilities are endless.\",\"align\":\"center\",\"width\":\"fifty\",\"component\":\"text_block\",\"text_size\":\"\",\"button_row\":[],\"text_color\":\"black\",\"padding_value\":\"\",\"text_line_height\":\"\",\"clear_text_margin\":false,\"customize_max_width\":\"\"}],\"layout\":\"column\",\"component\":\"editorial\",\"languages\":[\"default\",\"fr-fr\",\"de-de\",\"ja-jp\",\"zh-cn\"],\"vertical_align\":\"\",\"padding_value_m\":\"\",\"background_color\":{\"_uid\":\"67c26d69-f63f-4e27-8c2e-2cdcbc84f67c\",\"color\":\"#f40000\",\"plugin\":\"native-color-picker\"},\"padding_value_pc\":\"\",\"background_color_fade\":{\"_uid\":\"6dbe3d5b-2b98-485c-b4d9-a80ec71a27b8\",\"color\":\"#f40000\",\"plugin\":\"native-color-picker\"}},{\"_uid\":\"3aed1eaf-73c8-4d5d-b406-9c7b13419786\",\"text\":\"# Discover X1D\",\"video\":\"https://cdn.hasselblad.com/videos/launch-2019-06-19/x1d-II-video-loop.mp4\",\"component\":\"banner\",\"languages\":[\"default\",\"ja-jp\",\"zh-cn\",\"de-de\",\"fr-fr\"],\"button_row\":[{\"_uid\":\"924f21af-636a-48fe-9bb9-68e8702b6782\",\"buttons\":[{\"url\":{\"id\":\"\",\"url\":\"https://www.youtube.com/watch?v=zvRk6ZE_5PU\",\"linktype\":\"url\",\"fieldtype\":\"multilink\",\"cached_url\":\"https://www.youtube.com/watch?v=zvRk6ZE_5PU\"},\"_uid\":\"8308668c-9034-494d-b65d-6c355ee851c6\",\"text\":\"\",\"hideText\":false,\"component\":\"button_play_youtube\"}],\"component\":\"button_row\",\"languages\":[\"default\",\"ja-jp\",\"zh-cn\",\"de-de\",\"fr-fr\"]}],\"image_type\":\"background\",\"main_image\":\"\",\"video_mode\":\"\",\"mobile_image\":\"https://cdn.hasselblad.com/f/77891/2000x2500/4e664019db/x1d-ii-flora-borsi-icecream.jpg\",\"message_color\":\"white\",\"page_reference\":\"\",\"vertical_align\":\"middle\",\"background_color\":{\"_uid\":\"667cd09a-3434-4dd1-9106-f20d41d9e5df\",\"color\":\"#000000\",\"plugin\":\"native-color-picker\"},\"horizontal_align\":\"center\"},{\"_uid\":\"e781ef92-28ee-433f-b9a1-3a3c865605c6\",\"items\":[{\"_uid\":\"00293180-b560-4725-93da-c02f285b1ca3\",\"link\":{\"id\":\"\",\"url\":\"\",\"linktype\":\"story\",\"fieldtype\":\"multilink\",\"cached_url\":\"\"},\"text\":\"\",\"image\":\"https://cdn.hasselblad.com/f/77891/x/7b68883b1c/sensor.svg\",\"title\":\"50 MP MEDIUM FORMAT SENSOR\",\"component\":\"listing_item\",\"text_width\":\"twentyfive\"},{\"_uid\":\"e7eb1e68-6f07-4e7c-9677-7c7caf9d1062\",\"link\":{\"id\":\"\",\"url\":\"\",\"linktype\":\"story\",\"fieldtype\":\"multilink\",\"cached_url\":\"\"},\"text\":\"\",\"image\":\"https://cdn.hasselblad.com/f/77891/x/0dd5d76f41/hncs.svg\",\"title\":\"HASSELBLAD NATURAL COLOUR SOLUTION\",\"component\":\"listing_item\",\"text_width\":\"twentyfive\"},{\"_uid\":\"9c2b8979-b693-403d-910a-7c0cbb9d29c9\",\"link\":{\"id\":\"\",\"url\":\"\",\"linktype\":\"story\",\"fieldtype\":\"multilink\",\"cached_url\":\"\"},\"text\":\"\",\"image\":\"https://cdn.hasselblad.com/f/77891/x/6ebd2d50ba/display.svg\",\"title\":\"3.6” REAR TOUCH SCREEN\",\"component\":\"listing_item\",\"text_width\":\"twentyfive\"},{\"_uid\":\"a3f9efda-f751-4b29-9bfe-d1bf1f70dfc7\",\"link\":{\"id\":\"\",\"url\":\"\",\"linktype\":\"story\",\"fieldtype\":\"multilink\",\"cached_url\":\"\"},\"text\":\"\",\"image\":\"https://cdn.hasselblad.com/f/77891/x/bdf58f59fa/evf.svg\",\"title\":\"3.69MD OLED ELECTRONIC VIEWFINDER\",\"component\":\"listing_item\",\"text_width\":\"twentyfive\"},{\"_uid\":\"f9f4485a-6b38-4806-86cd-a09009bc8902\",\"link\":{\"id\":\"\",\"url\":\"\",\"linktype\":\"story\",\"fieldtype\":\"multilink\",\"cached_url\":\"\"},\"text\":\"\",\"image\":\"https://cdn.hasselblad.com/f/77891/x/232c84e485/weight.svg\",\"title\":\"LIGHTWEIGHT AND PORTABLE\",\"component\":\"listing_item\",\"text_width\":\"twentyfive\"},{\"_uid\":\"7b27a098-2c72-4ec5-92aa-e6efb4fc4945\",\"link\":{\"id\":\"\",\"url\":\"\",\"linktype\":\"story\",\"fieldtype\":\"multilink\",\"cached_url\":\"\"},\"text\":\"\",\"image\":\"https://cdn.hasselblad.com/f/77891/x/0b61c1f02b/wifi.svg\",\"title\":\"WI-FI, USB-C AND BUILT-IN GPS\",\"component\":\"listing_item\",\"text_width\":\"twentyfive\"}],\"component\":\"icon_listing\",\"icon_size\":\"small\",\"text_color\":\"black\",\"icon_padding\":\"10\",\"background_color\":{\"_uid\":\"e337f46d-73d0-40fe-8c0b-23eaed997151\",\"color\":\"#ffffff\",\"plugin\":\"native-color-picker\"},\"wrapper_background_color\":{\"_uid\":\"ce46e38e-c2a3-4249-9158-57cb8c0e5143\",\"color\":\"#f40000\",\"plugin\":\"native-color-picker\"}},{\"_uid\":\"c8ee3ccc-a5c6-49b7-acc8-71449ec09c49\",\"blocks\":[{\"_uid\":\"fce5fe3b-de53-4117-abd1-3a1e5f185edb\",\"text\":\"\",\"align\":\"center\",\"image\":\"https://cdn.hasselblad.com/f/77891/3000x2250/8c64f2a4cf/x1dii-xcd38v-right.jpg\",\"width\":\"sixty-six\",\"padding\":\"0\",\"animation\":\"[\\\"none\\\"]\",\"component\":\"image_block\",\"button_row\":[],\"mobile_image\":\"\",\"image_display\":\"inline\",\"zoom_image_id\":\"\",\"max_zoom_level\":\"\",\"zoom_image_width\":\"\",\"zoom_image_height\":\"\"},{\"_uid\":\"331a2dc6-ef85-4bb6-878d-b50565ceef76\",\"text\":\"# THE POWER OF PORTABLE\\n\\nLightweight and portable, the X1D II 50C lets you take the power of medium format in a footprint smaller than most full frame 35mm cameras. Individually calibrated for optimal performance, its large 50-megapixel medium format CMOS sensor (43.8 x 32.9mm) features outstanding colour depth and a huge dynamic range of 14 stops. Hasselblad Natural Colour Solution technology is integrated into the camera’s system, delivering superb, true-to-life tones that match what the human eye sees. Blending form and function in its ergonomic design adopted from the award-winning first generation, the X1D II 50C continues to provide creatives with incredible Hasselblad image quality, with 16-bit RAW images and now full resolution JPEGs, in a compact, lightweight design.\",\"align\":\"center\",\"width\":\"fifty\",\"component\":\"text_block\",\"text_size\":\"\",\"button_row\":[{\"_uid\":\"d7d1d58d-4b81-41b7-9eb9-8a99254fadbe\",\"buttons\":[{\"_uid\":\"c997897c-ed93-409d-9f11-8ef66c29dd71\",\"link\":{\"id\":\"\",\"url\":\"https://cdn.hasselblad.com/datasheets/X1D_II_50C_Datasheets/1.0/x1D-ii-50c-data-sheet-en.pdf\",\"linktype\":\"url\",\"fieldtype\":\"multilink\",\"cached_url\":\"https://cdn.hasselblad.com/datasheets/X1D_II_50C_Datasheets/1.0/x1D-ii-50c-data-sheet-en.pdf\"},\"text\":\"Download data sheet\",\"theme\":\"\",\"component\":\"button_link\",\"languages\":[\"default\"],\"button_type\":\"button\"},{\"_uid\":\"455f1327-ce95-44aa-9b39-702e864230ac\",\"link\":{\"id\":\"\",\"url\":\"https://cdn.hasselblad.com/f669dee3-2a9e-4a8f-a463-bf2413ab9372_hasselblad_x1d+ii_brochure190923_online.pdf\",\"linktype\":\"url\",\"fieldtype\":\"multilink\",\"cached_url\":\"https://cdn.hasselblad.com/f669dee3-2a9e-4a8f-a463-bf2413ab9372_hasselblad_x1d+ii_brochure190923_online.pdf\"},\"text\":\"DOWNLOAD X1D II 50C BROCHURE\",\"component\":\"button_link\",\"languages\":[],\"button_type\":\"button\"}],\"component\":\"button_row\",\"languages\":[]}],\"text_color\":\"black\",\"padding_value\":\"\",\"text_line_height\":\"\",\"clear_text_margin\":false,\"customize_max_width\":\"\",\"customize_text_color\":\"\"}],\"layout\":\"column\",\"component\":\"editorial\",\"languages\":[\"default\",\"ja-jp\",\"fr-fr\",\"de-de\",\"zh-cn\"],\"vertical_align\":\"\",\"padding_value_m\":\"\",\"background_color\":{\"_uid\":\"e07fef8d-82f0-498a-8f56-8db5cd6cb4f4\",\"color\":\"#ffffff\",\"plugin\":\"native-color-picker\"},\"padding_value_pc\":\"\",\"background_color_fade\":{\"_uid\":\"7ef46bc4-0cd0-4582-9401-51039c316329\",\"color\":\"#f40000\",\"plugin\":\"native-color-picker\"}},{\"_uid\":\"ad9f1e3c-e2cd-4d38-9779-e87112c23219\",\"slides\":[{\"_uid\":\"5bb9b8d3-afad-44e5-82b2-47ebde2f7cc2\",\"text\":\"> *There are a bunch of small enhancements to the X1D II 50C that drastically enhance my workflow, from a redesigned viewfinder to an improved rear display and polished menu systems/functionality.*\\n\\nHasselblad Master Ben Thomas about the X1D II 50C\",\"align\":\"center-center\",\"image\":\"https://cdn.hasselblad.com/hasselblad-com/729c203cb998fc08d4eb12e1d3a43affb10bc32b_ben-thomas-gbg-01.jpg?auto=format&q=97\",\"width\":\"hundred\",\"padding\":\"0\",\"animation\":\"[\\\"none\\\"]\",\"component\":\"image_block\",\"button_row\":[],\"zoom_image_id\":\"\",\"zoom_image_width\":\"\",\"zoom_image_height\":\"\"},{\"_uid\":\"ecc91a5b-5197-4d29-b060-e41250144e3e\",\"text\":\"> *The outstanding color depth and the dynamic range of Hasselblad’s medium format sensor allow me to avoid spending hours correcting noisy shadows by hand, painting the affected/noisy areas as I did previously when shooting on SLR cameras.*\\n\\nHasselblad Master Ben Thomas about the X1D II 50C\",\"align\":\"center-center\",\"image\":\"https://cdn.hasselblad.com/hasselblad-com/7f4b7774e199fc5aa2fd98c728e77cb2ddd692a9_ben-thomas-gbg-02.jpg?auto=format&q=97\",\"width\":\"hundred\",\"padding\":\"0\",\"component\":\"image_block\",\"button_row\":[],\"zoom_image_id\":\"\",\"zoom_image_width\":\"\",\"zoom_image_height\":\"\"}],\"component\":\"slider\",\"languages\":[\"default\",\"ja-jp\",\"zh-cn\",\"fr-fr\",\"de-de\"]},{\"_uid\":\"5b0d8188-3353-446e-a828-2b8b3712c6d5\",\"blocks\":[{\"_uid\":\"aa4ff651-086f-4384-9da5-75dd06357bca\",\"align\":\"\",\"image\":\"https://cdn.hasselblad.com/f/77891/2560x1919/9c03686ede/x1d-sample-image-01.jpg\",\"width\":\"full-width\",\"component\":\"image_block\"},{\"_uid\":\"edb4e1cc-1a12-44c2-9411-4f1c90448bd8\",\"text\":\"##### X1D II 50C. XCD 4/21MM. F/11. 1/320S.\",\"align\":\"center\",\"width\":\"fifty\",\"component\":\"text_block\",\"button_row\":[{\"_uid\":\"ccfa677c-db6f-4bd9-ac8b-a99129d7821d\",\"buttons\":[{\"_uid\":\"d6c66bbf-79ed-4c0e-b22b-cf1dcb188947\",\"link\":{\"id\":\"ce57727c-8d4f-443d-a89c-43610466e7d7\",\"url\":\"\",\"linktype\":\"story\",\"fieldtype\":\"multilink\",\"cached_url\":\"home\"},\"text\":\"Download sample images\",\"component\":\"button_link\"}],\"component\":\"button_row\"}]},{\"_uid\":\"94a14a03-5d96-4078-9ee8-503727e19c3e\",\"align\":\"center\",\"image\":\"https://cdn.hasselblad.com/f/77891/1201x803/ac2b9095fe/x1d-ii-rear-display-white.jpg\",\"width\":\"sixty-six\",\"component\":\"image_block\"},{\"_uid\":\"67036c11-0bd8-4a77-9e4e-d1329ac4c741\",\"text\":\"# HASSELBLAD USER INTERFACE (HUI)\\n\\nThe X1D II 50C’s brilliant 3.6-inch 2.36-million-dot touch rear display and enhanced 3.69-million-dot OLED EVF are updated with higher resolution, enabling a more accurate post capture evaluation of images. With an improved magnification of 0.87x, the X1D II 50C’s EVF is now larger, letting you see the bigger picture. In addition, the menu system is now accessible when looking in the EVF, providing greater usability in the sunniest conditions. Building upon the previous generation’s intuitive user interface with pinch-to-zoom and swipe image browsing, the X1D II 50C is refined with a quicker overall response when navigating through its menu system.\\n\\nFurther additions to the rear display include autofocus point drag and drop placement and autofocus point size changes with pinch/spread finger movement. With a quicker startup time, a live view with a faster refresh rate of 60 fps, and the shutter lag and black out time between frames reduced, the X1D II 50C creates an even smoother user experience.\",\"align\":\"center\",\"width\":\"fifty\",\"component\":\"text_block\",\"button_row\":[]}],\"layout\":\"column\",\"component\":\"editorial\",\"languages\":[],\"background_color\":{\"_uid\":\"1fc5faf9-882b-493d-bfc1-0fb0096fae1e\",\"color\":\"#f40000\",\"plugin\":\"native-color-picker\"}},{\"_uid\":\"28ceb795-4138-4b87-bd22-fdfbc5364661\",\"blocks\":[{\"_uid\":\"89658394-9965-4596-a7f7-9b3a66272644\",\"text\":\"##### X1D II 50C. XCD 4/21MM. F/11. 1/320S.\\n\\n##### \",\"align\":\"center\",\"image\":\"https://cdn.hasselblad.com/hasselblad-com/8b5b4401b8dfe902c47bef8ed070b5ecadaf005b_x1d-sample-image-01.jpg?auto=format&q=97\",\"width\":\"hundred\",\"padding\":\"0\",\"component\":\"image_block\",\"button_row\":[{\"_uid\":\"59f822d5-64d0-459e-9aed-4601b0a769a3\",\"buttons\":[{\"_uid\":\"4dcdd985-a97b-440e-82ab-b180a95ed902\",\"link\":{\"id\":\"ec5d5206-1d98-4595-ac11-b27d9564537c\",\"url\":\"\",\"_uid\":\"1e239d3d-d82a-49f0-b5c0-9783378d7d02\",\"linktype\":\"story\",\"fieldtype\":\"multilink\",\"cached_url\":\"learn/sample-images/x-system\"},\"text\":\"Download Sample Images\",\"component\":\"button_link\",\"languages\":[\"default\",\"fr-fr\",\"de-de\",\"ja-jp\",\"zh-cn\"],\"button_type\":\"button\"}],\"component\":\"button_row\",\"languages\":[\"default\",\"ja-jp\",\"zh-cn\",\"de-de\",\"fr-fr\"]}],\"zoom_image_id\":\"\",\"zoom_image_width\":\"\",\"zoom_image_height\":\"\"}],\"layout\":\"column\",\"component\":\"editorial\",\"languages\":[\"default\",\"fr-fr\",\"de-de\",\"ja-jp\",\"zh-cn\"],\"vertical_align\":\"\",\"background_color\":{\"_uid\":\"bf574ed7-9660-41f5-8bd6-ea49b01483b3\",\"color\":\"#f40000\",\"plugin\":\"native-color-picker\"},\"background_color_fade\":{\"_uid\":\"8e8419a3-819b-4118-96aa-e4229b70037d\",\"color\":\"#f40000\",\"plugin\":\"native-color-picker\"}},{\"_uid\":\"31054239-5b0b-42f8-b8fc-9e63e09f21ed\",\"blocks\":[{\"_uid\":\"cc9adcd2-6d10-4313-ba95-a3de70c69e2f\",\"text\":\"\",\"align\":\"center\",\"image\":\"https://cdn.hasselblad.com/hasselblad-com/85c54cda296a69fdda284108895609a5110d0f20_x1d-ii-rear-display-white.jpg?auto=format&q=97\",\"width\":\"sixty-six\",\"padding\":\"0\",\"component\":\"image_block\",\"button_row\":[],\"zoom_image_id\":\"\",\"zoom_image_width\":\"\",\"zoom_image_height\":\"\"},{\"_uid\":\"9eecd8e0-9b16-4f59-af77-7f2c59398a59\",\"text\":\"# HASSELBLAD USER INTERFACE (HUI)\\n\\nThe X1D II 50C’s brilliant 3.6-inch 2.36-million-dot touch rear display and enhanced 3.69-million-dot OLED EVF are updated with higher resolution, enabling a more accurate post capture evaluation of images. With an improved magnification of 0.87x, the X1D II 50C’s EVF is now larger, letting you see the bigger picture. In addition, the menu system is now accessible when looking in the EVF, providing greater usability in the sunniest conditions. Building upon the previous generation’s intuitive user interface with pinch-to-zoom and swipe image browsing, the X1D II 50C is refined with a quicker overall response when navigating through its menu system.\\n\\nFurther additions to the rear display include autofocus point drag and drop placement and autofocus point size changes with pinch/spread finger movement. With a quicker startup time, a live view with a faster refresh rate of 60 fps, and the shutter lag and black out time between frames reduced, the X1D II 50C creates an even smoother user experience.\",\"align\":\"center\",\"width\":\"fifty\",\"component\":\"text_block\",\"button_row\":[],\"text_color\":\"black\"}],\"layout\":\"column\",\"component\":\"editorial\",\"languages\":[\"default\",\"fr-fr\",\"de-de\",\"ja-jp\",\"zh-cn\"],\"vertical_align\":\"\",\"background_color\":{\"_uid\":\"fbca3f50-2612-4280-b126-8f9e33c41a68\",\"color\":\"#f40000\",\"plugin\":\"native-color-picker\"},\"background_color_fade\":{\"_uid\":\"9ca07759-de01-436f-9516-a7dfa09b2fac\",\"color\":\"#f40000\",\"plugin\":\"native-color-picker\"}},{\"_uid\":\"8f7b7644-5d65-48bd-9698-93abc61d5345\",\"items\":[{\"_uid\":\"caefd33a-f323-474b-b6c6-02618e4459ec\",\"link\":{\"id\":\"\",\"url\":\"\",\"linktype\":\"story\",\"fieldtype\":\"multilink\",\"cached_url\":\"\"},\"text\":\"\",\"image\":\"https://cdn.hasselblad.com/f/77891/x/364d5bc46b/touch-screen.svg\",\"title\":\"3.6” REAR TOUCH SCREEN\",\"component\":\"listing_item\",\"text_width\":\"twentyfive\"},{\"_uid\":\"00a9ec2f-b6a8-42a3-b4a8-ef40177efbc5\",\"link\":{\"id\":\"\",\"url\":\"\",\"linktype\":\"story\",\"fieldtype\":\"multilink\",\"cached_url\":\"\"},\"text\":\"\",\"image\":\"https://cdn.hasselblad.com/f/77891/x/ad4c58997d/interactivity.svg\",\"title\":\"INTUITIVE TOUCH DISPLAY\",\"component\":\"listing_item\",\"text_width\":\"twentyfive\"},{\"_uid\":\"8ea37c2b-234e-45d9-a5f9-ba497c85b91e\",\"link\":{\"id\":\"\",\"url\":\"\",\"linktype\":\"story\",\"fieldtype\":\"multilink\",\"cached_url\":\"\"},\"text\":\"\",\"image\":\"https://cdn.hasselblad.com/f/77891/x/1c17c6a97a/evf2.svg\",\"title\":\"3.69MD OLED ELECTRONIC VIEWFINDER\",\"component\":\"listing_item\",\"text_width\":\"twentyfive\"}],\"component\":\"icon_listing\",\"icon_size\":\"small\",\"text_color\":\"black\",\"icon_padding\":\"10\",\"background_color\":{\"_uid\":\"cc5c4fd9-ae83-4996-a533-c13f3528517f\",\"color\":\"#ffffff\",\"plugin\":\"native-color-picker\"},\"wrapper_background_color\":{\"_uid\":\"c93b02ba-a677-4d28-aa62-a2cd95d71867\",\"color\":\"#f40000\",\"plugin\":\"native-color-picker\"}},{\"_uid\":\"12da5116-0676-4b25-baaa-bbddc9a383b1\",\"blocks\":[{\"_uid\":\"ce341f53-b0c8-4bdb-b581-2b41d28bccc9\",\"text\":\"\",\"align\":\"center\",\"image\":\"https://cdn.hasselblad.com/hasselblad-com/fec67206-0c26-4dfe-a764-08a689868b06_Firmware_1.2.0_Video_menues_4000px.jpg?auto=format&q=97&rect=609,0,2778,2667&w=800&h=768\",\"width\":\"fifty\",\"padding\":\"0\",\"component\":\"image_block\",\"button_row\":[],\"zoom_image_id\":\"\",\"zoom_image_width\":\"\",\"zoom_image_height\":\"\"},{\"_uid\":\"809c03dd-6c0b-4239-b88f-ec5b43be00b1\",\"text\":\"# MEDIUM FORMAT VIDEO\\n\\nAlong with many other features, the 1.2.0 Firmware release for the X1D II 50C adds video capture functionality. Video can be recorded at 29.97 fps with 4:2:0 8bit colour. The 2.7K resolution option delivers improved capture of detail, whilst balancing the final video capture size.\",\"align\":\"center\",\"width\":\"fifty\",\"component\":\"text_block\",\"button_row\":[],\"text_color\":\"black\"}],\"layout\":\"column\",\"component\":\"editorial\",\"languages\":[\"default\",\"fr-fr\",\"de-de\",\"ja-jp\",\"zh-cn\"],\"vertical_align\":\"\",\"padding_value_m\":\"\",\"background_color\":{\"_uid\":\"c89ff131-f0e2-4e6c-8a01-eee120b153fe\",\"color\":\"#f40000\",\"plugin\":\"native-color-picker\"},\"padding_value_pc\":\"\",\"background_color_fade\":{\"_uid\":\"e26927f2-18d8-47a4-8b5d-908f9d90ea74\",\"color\":\"#f40000\",\"plugin\":\"native-color-picker\"}},{\"_uid\":\"30dfd2e0-e1f8-49b4-b167-a207dee13ceb\",\"blocks\":[{\"_uid\":\"314fc1b0-9744-4d9b-b9ac-7532c5439a9a\",\"text\":\"\",\"align\":\"center\",\"image\":\"https://cdn.hasselblad.com/f/77891/3000x2250/a8e63dc865/x1dii-xcd38v-top.jpg\",\"width\":\"sixty-six\",\"padding\":\"0\",\"animation\":\"[\\\"none\\\"]\",\"component\":\"image_block\",\"button_row\":[],\"mobile_image\":\"\",\"image_display\":\"inline\",\"zoom_image_id\":\"\",\"max_zoom_level\":\"\",\"zoom_image_width\":\"\",\"zoom_image_height\":\"\"},{\"_uid\":\"6884977a-fedf-4de3-846c-b2d0cd0e12cd\",\"text\":\"# UPGRADED ELECTRONICS\\n\\nThe X1D II 50C’s updated electronic platform allows for a more responsive camera experience, including faster image previewing, enabling quicker post capture evaluation. In addition, a higher frame rate of 60fps makes live view smoother in both the EVF and the rear display. The much higher resolution of the rear display screen (1024x768) gives a more vivid, true to life image viewing experience. In addition, the X1D II 50C now enables full resolution high quality in-camera JPEG images with Hasselblad’s signature colours. Dual SD card slots, now supporting the faster UHS-II standard, ensure optimal storage space or the option to back up images to a second card when shooting.\",\"align\":\"center\",\"width\":\"fifty\",\"component\":\"text_block\",\"text_size\":\"\",\"button_row\":[],\"text_color\":\"black\",\"padding_value\":\"\",\"text_line_height\":\"\",\"clear_text_margin\":false,\"customize_max_width\":\"\"}],\"layout\":\"column\",\"component\":\"editorial\",\"languages\":[\"default\",\"ja-jp\",\"zh-cn\",\"fr-fr\",\"de-de\"],\"vertical_align\":\"\",\"padding_value_m\":\"\",\"background_color\":{\"_uid\":\"07f11a8f-22da-4c75-911e-6086bf44c162\",\"color\":\"#ffffff\",\"plugin\":\"native-color-picker\"},\"padding_value_pc\":\"\",\"background_color_fade\":{\"_uid\":\"3b73af1c-e311-421c-b20f-1172492ef4d1\",\"color\":\"#f40000\",\"plugin\":\"native-color-picker\"}},{\"_uid\":\"c1cacbb8-628f-403a-b43e-63564a633e24\",\"items\":[{\"_uid\":\"291d58ae-631b-45ea-aa4f-fdb52a936be1\",\"link\":{\"id\":\"\",\"url\":\"\",\"linktype\":\"story\",\"fieldtype\":\"multilink\",\"cached_url\":\"\"},\"text\":\"\",\"image\":\"https://cdn.hasselblad.com/f/77891/x/7ec3ccfd2a/startup-time.svg\",\"title\":\"REDUCTION IN STARTUP TIME\",\"component\":\"listing_item\",\"text_width\":\"twentyfive\",\"background_color\":{\"_uid\":\"b9fd8f12-db8d-457e-ac70-313675539d19\",\"color\":\"#f40000\",\"plugin\":\"native-color-picker\"}},{\"_uid\":\"04095081-f982-4ddb-b9aa-f906ca954ef9\",\"link\":{\"id\":\"\",\"url\":\"\",\"linktype\":\"story\",\"fieldtype\":\"multilink\",\"cached_url\":\"\"},\"text\":\"\",\"image\":\"https://cdn.hasselblad.com/f/77891/x/5a94d399e8/continuous-capture.svg\",\"title\":\"CONTINUOUS SHOOTING RATE\",\"component\":\"listing_item\",\"text_width\":\"twentyfive\"},{\"_uid\":\"da13b123-6ffd-449c-aeba-3fd3d43d9491\",\"link\":{\"id\":\"\",\"url\":\"\",\"linktype\":\"story\",\"fieldtype\":\"multilink\",\"cached_url\":\"\"},\"text\":\"\",\"image\":\"https://cdn.hasselblad.com/f/77891/x/d1f0cccaa8/lv-framerate.svg\",\"title\":\"LIVE VIEW REFRESH RATE\",\"component\":\"listing_item\",\"text_width\":\"twentyfive\",\"background_color\":{\"_uid\":\"79da7dbc-c290-4514-b9fa-879d9cd106c7\",\"color\":\"#d3c8be\",\"plugin\":\"native-color-picker\"}}],\"component\":\"icon_listing\",\"icon_size\":\"small\",\"text_color\":\"black\",\"icon_padding\":\"10\",\"background_color\":{\"_uid\":\"3ef46e93-fe35-4eeb-8523-2b6dab240549\",\"color\":\"#ffffff\",\"plugin\":\"native-color-picker\"},\"wrapper_background_color\":{\"_uid\":\"c7cb3220-4919-4f98-b311-03d7fca35ae1\",\"color\":\"#f40000\",\"plugin\":\"native-color-picker\"}},{\"_uid\":\"fbbbc62b-d837-4629-ab61-818d8786ae0d\",\"blocks\":[{\"_uid\":\"0da9d4a5-ed8e-44f8-8596-e802626a65c8\",\"text\":\"# TOTAL CONNECTIVITY\\n\\nBuilt-in Wi-Fi and USB-C connectivity create a portable photographic workflow with wireless or tethered image export and tethered shooting using Phocus Mobile 2. Tethered shooting is also applicable with Phocus’ desktop version, available for both Mac and PC. An internal GPS module enables optional automatic geotagging of images. Dual SD card slots ensure optimal storage space or the option to back up images to a second card when shooting. The X1D II 50C enables in-camera battery charging via USB through a computer, charger or power bank.\",\"align\":\"center\",\"width\":\"fifty\",\"component\":\"text_block\",\"button_row\":[],\"text_color\":\"black\"}],\"layout\":\"column\",\"component\":\"editorial\",\"languages\":[\"default\",\"ja-jp\",\"zh-cn\",\"fr-fr\",\"de-de\"],\"vertical_align\":\"\",\"background_color\":{\"_uid\":\"1e083946-6503-4bd7-9085-ade21106071b\",\"color\":\"#ffffff\",\"plugin\":\"native-color-picker\"},\"background_color_fade\":{\"_uid\":\"e5d81fc3-f987-4f2b-88b4-298822bc3b60\",\"color\":\"#f40000\",\"plugin\":\"native-color-picker\"}},{\"_uid\":\"89e2ff81-77dd-44a9-823d-f5fe749a6884\",\"items\":[{\"_uid\":\"10291aed-b93d-4842-9a43-5d1fbe30fb34\",\"link\":{\"id\":\"\",\"url\":\"\",\"linktype\":\"story\",\"fieldtype\":\"multilink\",\"cached_url\":\"\"},\"text\":\"\",\"image\":\"https://cdn.hasselblad.com/f/77891/x/0f1d24f252/gps.svg\",\"title\":\"BUILT-IN GPS\",\"component\":\"listing_item\",\"text_width\":\"twentyfive\"},{\"_uid\":\"7ae42ec4-aced-49ad-86fc-799ed8d949ca\",\"link\":{\"id\":\"\",\"url\":\"\",\"linktype\":\"story\",\"fieldtype\":\"multilink\",\"cached_url\":\"\"},\"text\":\"\",\"image\":\"https://cdn.hasselblad.com/f/77891/x/43b20edf6c/usb-c.svg\",\"title\":\"USB-C\",\"component\":\"listing_item\",\"text_width\":\"twentyfive\"},{\"_uid\":\"e32f01a7-62a6-4531-9977-68de9db711eb\",\"link\":{\"id\":\"\",\"url\":\"\",\"_uid\":\"c599abfe-d925-4124-8c6f-c319f4f4cae1\",\"linktype\":\"story\",\"fieldtype\":\"multilink\",\"cached_url\":\"\"},\"text\":\"\",\"image\":\"https://cdn.hasselblad.com/f/77891/x/8ac5f559fd/dual-sd.svg\",\"title\":\"DUAL SD CARDS\",\"component\":\"listing_item\",\"text_width\":\"twentyfive\"},{\"_uid\":\"18cce8b2-638e-4985-b04e-829148646c5a\",\"link\":{\"id\":\"\",\"url\":\"\",\"_uid\":\"45cc44b4-837f-4997-a613-d2a2a41e1c71\",\"linktype\":\"story\",\"fieldtype\":\"multilink\",\"cached_url\":\"\"},\"text\":\"\",\"image\":\"https://cdn.hasselblad.com/f/77891/x/0b61c1f02b/wifi.svg\",\"title\":\"Wi-Fi\",\"component\":\"listing_item\",\"text_width\":\"twentyfive\"}],\"component\":\"icon_listing\",\"icon_size\":\"small\",\"text_color\":\"black\",\"icon_padding\":\"10\",\"background_color\":{\"_uid\":\"86416b82-7ddb-45f2-b00e-230348f88082\",\"color\":\"#ffffff\",\"plugin\":\"native-color-picker\"},\"wrapper_background_color\":{\"_uid\":\"1fe4ebce-d2b4-431c-8e31-3d5c86544269\",\"color\":\"#f40000\",\"plugin\":\"native-color-picker\"}},{\"_uid\":\"f20867a2-ad2d-44fa-9e79-8a90997e6378\",\"blocks\":[{\"_uid\":\"2b70968a-814d-48b1-bdad-c62b7c47b37a\",\"align\":\"center\",\"image\":\"https://cdn.hasselblad.com/f/77891/1024x673/32c3e863da/phocus-mobile-ipad-x1d-ii-gray-default.jpg\",\"width\":\"hundred\",\"component\":\"image_block\"},{\"_uid\":\"2fccb595-ba7f-44c0-b2c4-c7f86680a0d3\",\"text\":\"# PORTABLE WORKFLOW WITH PHOCUS MOBILE 2\\n\\nExpanding the possibilities of the Hasselblad workflow, Phocus Mobile 2 takes the image editing process to a new, portable level. Compatible with the X1D II 50C via either USB-C or Wi-Fi, Phocus Mobile 2 is supported on iPad Pro and iPad Air 2019 models, enabling the traveling photographer to have a quicker, more seamless workflow. With Phocus Mobile 2, users can import, edit and rate RAW images and import and rate full quality JPEG images directly on their device. In addition, Phocus Mobile 2 supports full quality image export, tethered shooting, and direct camera control.\\n\\n[Read about Phocus Mobile 2 ⟶](https://www.hasselblad.com/phocus-mobile/)\",\"align\":\"center\",\"width\":\"fifty\",\"component\":\"text_block\",\"button_row\":[]}],\"layout\":\"column\",\"component\":\"editorial\",\"languages\":[],\"background_color\":{\"_uid\":\"5b06f061-180b-4933-a7eb-cab0e588488b\",\"color\":\"#e7e7e7\",\"plugin\":\"native-color-picker\"}},{\"_uid\":\"f4c390b5-b468-43a0-8d0c-19dec9003a73\",\"blocks\":[{\"_uid\":\"227a9e1f-24d2-4feb-9efb-8313677d6e23\",\"text\":\"##### © FLORA BORSI | X1D II 50C\\n\\n##### \",\"align\":\"center\",\"image\":\"https://cdn.hasselblad.com/f/77891/2000x2500/4e664019db/x1d-ii-flora-borsi-icecream.jpg\",\"width\":\"fifty\",\"padding\":\"64\",\"animation\":\"[\\\"none\\\"]\",\"component\":\"image_block\",\"button_row\":[{\"_uid\":\"d902377f-d94c-418b-a4e5-3274eb622413\",\"buttons\":[{\"_uid\":\"a7132403-35fc-4896-910f-9fe3492fa53f\",\"link\":{\"id\":\"06296adb-1985-4006-8859-0189c6b35181\",\"url\":\"\",\"linktype\":\"story\",\"fieldtype\":\"multilink\",\"cached_url\":\"inspiration/stories/flora-borsi-tests-new-x1d-ii-50c\"},\"text\":\"Read about  Flora Borsi's experience with the X1D\",\"component\":\"button_link\",\"languages\":[\"default\",\"fr-fr\",\"de-de\",\"ja-jp\",\"zh-cn\"],\"button_type\":\"secondary\"}],\"component\":\"button_row\",\"languages\":[\"default\",\"ja-jp\",\"zh-cn\",\"de-de\",\"fr-fr\"]}],\"zoom_image_id\":\"\",\"zoom_image_width\":\"\",\"zoom_image_height\":\"\"},{\"_uid\":\"89189624-17ed-4d51-99f8-1d0671dd62fd\",\"text\":\"##### © ANNA DEVÍS & DANIEL RUEDA | X1D II 50C\",\"align\":\"center\",\"image\":\"https://cdn.hasselblad.com/f/77891/2560x2560/cc27f0e174/x1d-ii-anna-devis-daniel-rueda-noteworthy.jpg\",\"width\":\"fifty\",\"padding\":\"0\",\"animation\":\"[\\\"none\\\"]\",\"component\":\"image_block\",\"button_row\":[],\"zoom_image_id\":\"\",\"zoom_image_width\":\"\",\"zoom_image_height\":\"\"}],\"layout\":\"row\",\"component\":\"editorial\",\"languages\":[\"default\",\"ja-jp\",\"zh-cn\",\"fr-fr\",\"de-de\"],\"vertical_align\":\"baseline\",\"background_color\":{\"_uid\":\"0e49904e-5c19-46e0-886f-c59801258a85\",\"color\":\"#ffffff\",\"plugin\":\"native-color-picker\"},\"background_color_fade\":{\"_uid\":\"0e21ca56-4eae-4d38-b3a0-71caaa542e9e\",\"color\":\"#f40000\",\"plugin\":\"native-color-picker\"}},{\"_uid\":\"378890dd-b927-422f-823e-547b185b5187\",\"text\":\"# DESIGNED WITH THE PHOTOGRAPHER IN MIND\\n\\nAdopting the award-winning design of the first generation, the X1D II 50C continues with Hasselblad’s heritage of blending form and function seamlessly for a smooth handling experience. Milled from high-quality, solid aluminum and designed with a clean surface with only the most crucial buttons, all other commands are easily located in the rear touch display. With the shutter built into Hasselblad lenses instead of the camera body, the weight and size of the X1D II 50C is minimized, enabling a very compact form.\",\"video\":\"\",\"component\":\"banner\",\"languages\":[\"default\",\"ja-jp\",\"zh-cn\",\"fr-fr\",\"de-de\"],\"button_row\":[],\"image_type\":\"background\",\"main_image\":\"https://cdn.hasselblad.com/f/77891/2560x1775/8e88ad7c9e/78edd304935de45296437c9924c31fac68cf6653_x1d-ii-top-dark.jpg\",\"video_mode\":\"\",\"mobile_image\":\"https://cdn.hasselblad.com/f/77891/768x1107/60ea4cc180/fd799178578708d7eaf739fca4b91554b9f70387_x1d-ii-top-dark-mobile.jpg\",\"message_color\":\"white\",\"page_reference\":\"\",\"vertical_align\":\"middle\",\"background_color\":{\"_uid\":\"0e1a7a9b-e775-4c99-9702-7054d37e0aae\",\"color\":\"#000000\",\"plugin\":\"native-color-picker\"},\"horizontal_align\":\"right\"},{\"_uid\":\"94468090-3891-4b6e-8a18-390cb1d30710\",\"blocks\":[{\"_uid\":\"775369e7-c059-4f97-b551-cb38f8acc7b2\",\"text\":\"<br>\",\"align\":\"center\",\"width\":\"fifty\",\"component\":\"text_block\",\"text_size\":\"\",\"button_row\":[],\"text_color\":\"black\",\"padding_value\":\"\",\"text_line_height\":\"\",\"clear_text_margin\":false,\"customize_max_width\":\"\"},{\"_uid\":\"29172bd7-5061-410b-9ba7-18d8a1313732\",\"text\":\"<br>\",\"align\":\"center\",\"width\":\"fifty\",\"component\":\"text_block\",\"text_size\":\"\",\"button_row\":[],\"text_color\":\"black\",\"padding_value\":\"\",\"text_line_height\":\"\",\"clear_text_margin\":false,\"customize_max_width\":\"\"},{\"_uid\":\"23244d37-5b80-43cd-baf2-40c37b64555a\",\"text\":\"## SMOOTH HANDLING\\n\\nThe X1D II 50C’s deep grip allows for a firm hold, enabling easy and comfortable shooting. Built into the grip is an internal battery slot. Simply clicking it into place, the battery is smoothly ejected by sliding the release catch and then pressing the battery once more.\",\"align\":\"center\",\"width\":\"thirty-three\",\"component\":\"text_block\",\"text_size\":\"\",\"button_row\":[],\"text_color\":\"black\",\"padding_value\":\"\",\"text_line_height\":\"\",\"clear_text_margin\":false,\"customize_max_width\":\"\"},{\"_uid\":\"86d556af-69a7-4c40-9309-d3b2a302e3d7\",\"text\":\"<br>\",\"align\":\"center\",\"width\":\"fifty\",\"component\":\"text_block\",\"text_size\":\"\",\"button_row\":[],\"text_color\":\"black\",\"padding_value\":\"\",\"text_line_height\":\"\",\"clear_text_margin\":false,\"customize_max_width\":\"\"}],\"layout\":\"column\",\"component\":\"editorial\",\"languages\":[\"default\",\"zh-cn\",\"fr-fr\",\"de-de\"],\"vertical_align\":\"\",\"padding_value_m\":\"\",\"background_color\":{\"_uid\":\"a04cac5b-6cf8-4020-aca6-fe7655c2826d\",\"color\":\"\",\"plugin\":\"native-color-picker\"},\"padding_value_pc\":\"\",\"background_color_fade\":{\"_uid\":\"c3d5517f-8ca7-4b1d-8d4e-68241ea1569b\",\"color\":\"#f40000\",\"plugin\":\"native-color-picker\"}},{\"_uid\":\"d10aa16c-0398-4ea5-9696-11f05406bb14\",\"blocks\":[{\"_uid\":\"417a8a0d-4a72-4ede-bfaf-9b414d1ab068\",\"text\":\"\",\"align\":\"center\",\"image\":\"https://cdn.hasselblad.com/f/77891/1327x1327/4601cc7740/x1d-ii-detail-2.jpg\",\"width\":\"fifty\",\"padding\":\"5\",\"animation\":\"[\\\"none\\\"]\",\"component\":\"image_block\",\"button_row\":[],\"mobile_image\":\"\",\"image_display\":\"inline\",\"zoom_image_id\":\"\",\"zoom_image_width\":\"\",\"zoom_image_height\":\"\"},{\"_uid\":\"ba071118-11b1-4508-b1de-1d93b1a4a49f\",\"text\":\"\",\"align\":\"center\",\"image\":\"https://cdn.hasselblad.com/f/77891/2000x2000/42be109285/x1d-ii-detail-1.jpg\",\"width\":\"fifty\",\"padding\":\"5\",\"animation\":\"[\\\"none\\\"]\",\"component\":\"image_block\",\"button_row\":[],\"mobile_image\":\"\",\"image_display\":\"inline\",\"zoom_image_id\":\"\",\"zoom_image_width\":\"\",\"zoom_image_height\":\"\"}],\"layout\":\"row\",\"component\":\"editorial\",\"languages\":[\"default\",\"ja-jp\",\"zh-cn\",\"fr-fr\",\"de-de\"],\"vertical_align\":\"\",\"background_color\":{\"_uid\":\"ffb3c27f-1800-44da-8501-c76088cca66b\",\"color\":\"\",\"plugin\":\"native-color-picker\"},\"background_color_fade\":{\"_uid\":\"3468143c-e59c-45bb-9bbd-9ebeb42525ad\",\"color\":\"#f40000\",\"plugin\":\"native-color-picker\"}},{\"_uid\":\"3dba9aa2-64bd-47a2-9e22-f22dc15be8e9\",\"blocks\":[{\"_uid\":\"bf25bf9a-f679-4619-9937-347145475562\",\"text\":\"\",\"align\":\"center\",\"image\":\"https://cdn.hasselblad.com/f/77891/2562x1215/9138198983/xcd35-75-x1d-ii-left.jpg\",\"width\":\"sixty-six\",\"padding\":\"0\",\"component\":\"image_block\"},{\"_uid\":\"c16cfd34-98a0-43ab-86b7-78f8c5141ca1\",\"text\":\"#### XCD 3,5-4,5/35-75\\n\\n# PRIME LENS PERFORMANCE\\n\\n# IN A COMPACT ZOOM\\n\\nThe ninth addition to the X System lens range is the XCD 3,5-4,5/35-75 Zoom Lens. Delivering the same superb image quality from edge-to-edge as the XCD prime lenses, this extremely high performance, compact mid-range zoom covers moderate wide angle to short telephoto focal lengths. Its internal focusing keeps the lens’ dimensions constant, delivers quick autofocus and additionally keeps the overall weight down.\\n\\nIdeal for shooting anything from wide angle landscapes to portrait images, this lens is perfect for photographers who are looking to keep the amount of equipment they carry when travelling to a minimum but don’t want to compromise on image quality. Like the rest of the XCD lens range, the XCD 35-75 features an integral central lens shutter, offering exposure times from 68 minutes to 1/2000th of a second with full flash synchronisation throughout.\\n\\n[Read more about the XCD 35-75 ⟶](/x-system/lenses/xcd-35-45-35-75-zoom-lens)\",\"align\":\"center\",\"width\":\"fifty\",\"component\":\"text_block\",\"button_row\":[],\"text_color\":\"black\"}],\"layout\":\"row\",\"component\":\"editorial\",\"languages\":[],\"vertical_align\":\"\",\"background_color\":{\"_uid\":\"ee5b3615-5dd9-4eda-9bc3-f536f0268ed7\",\"color\":\"\",\"plugin\":\"native-color-picker\"},\"background_color_fade\":{\"_uid\":\"8b021fe8-b781-4748-8ff5-ccdf080a5d46\",\"color\":\"#f40000\",\"plugin\":\"native-color-picker\"}},{\"_uid\":\"0dc26a66-3ff9-45b9-9abc-870f7cdbeb0c\",\"blocks\":[{\"_uid\":\"3b9122ee-0112-4a7d-8f55-00350463f006\",\"text\":\"\",\"align\":\"left\",\"image\":\"https://cdn.hasselblad.com/f/77891/1024x640/1ea83600dd/x1d-ii-front-sensor-sand.jpg\",\"width\":\"fifty\",\"padding\":\"0\",\"component\":\"image_block\"},{\"_uid\":\"5ac08711-7a06-4c4d-9e3c-cda879d6162e\",\"text\":\"### X SYSTEM\\n\\n# X1D II 50C\\n\\nThe X1D II 50C Mirrorless Medium Format Digital Camera, equipped with a brilliant 50-megapixel sensor, is the next installment in the lightweight, portable X System.\",\"align\":\"center-center\",\"width\":\"thirty-three\",\"component\":\"text_block\",\"button_row\":[{\"_uid\":\"dc62b7b5-26f2-44db-91a5-d5336f625c41\",\"buttons\":[],\"component\":\"button_row\",\"languages\":[]}],\"text_color\":\"black\"}],\"layout\":\"row\",\"component\":\"editorial\",\"languages\":[\"default\",\"ja-jp\",\"zh-cn\",\"fr-fr\",\"de-de\"],\"vertical_align\":\"center\",\"background_color\":{\"_uid\":\"c3c82335-c77d-46a6-b01b-3db8a3de1c2a\",\"color\":\"#d2c7bc\",\"plugin\":\"native-color-picker\"},\"background_color_fade\":{\"_uid\":\"8d41c941-17df-47b5-8712-1cf3249e1e34\",\"color\":\"#f40000\",\"plugin\":\"native-color-picker\"}},{\"_uid\":\"08d2a6b0-dd85-423a-a449-6c9b9ab49e84\",\"blocks\":[{\"_uid\":\"4808403b-cc22-46ec-b26a-5ae5ad6f69fa\",\"text\":\"## SPEAK TO A SPECIALIST\\n\\nSpeak one-on-one with a Hasselblad  \\nSpecialist about the X1D II\",\"align\":\"center\",\"width\":\"thirty-three\",\"component\":\"text_block\",\"button_row\":[{\"_uid\":\"f9f43875-cf72-466b-931a-f1de5804a908\",\"buttons\":[{\"_uid\":\"68d334c0-771e-4734-9089-b5c35a052896\",\"text\":\"Speak to a specialist\",\"products\":[148],\"component\":\"button_demo_request\"}],\"component\":\"button_row\",\"languages\":[]}],\"text_color\":\"black\"},{\"_uid\":\"e0fc25f3-7056-449b-a7f8-500085e61406\",\"text\":\"## FIND A DEALER\\n\\nLocate the dealer closest to you  \\nfor demos and service\",\"align\":\"center\",\"width\":\"thirty-three\",\"component\":\"text_block\",\"button_row\":[{\"_uid\":\"69ad6b69-050d-4747-b874-cc5c25bf4935\",\"buttons\":[{\"_uid\":\"46c1aafc-02ea-47b3-80cf-f85b58f7c10d\",\"link\":{\"id\":\"11732680-02da-49bd-bf48-7f7ebbc7ed9b\",\"url\":\"\",\"_uid\":\"a193cade-540e-4894-86b9-9e0bb47d2df7\",\"linktype\":\"story\",\"fieldtype\":\"multilink\",\"cached_url\":\"dealers/\"},\"text\":\"Find your dealer\",\"component\":\"button_link\",\"languages\":[],\"button_type\":\"button\"}],\"component\":\"button_row\"}]},{\"_uid\":\"d096bfb7-9b39-48e7-bffb-59cb12b2c990\",\"text\":\"## SAMPLE IMAGES\\n\\nDownload RAW files and discover  \\nthe details from the X1D II 50C\",\"align\":\"center\",\"width\":\"thirty-three\",\"component\":\"text_block\",\"button_row\":[{\"_uid\":\"4b56d9b2-058d-4715-8b24-5f873240272c\",\"buttons\":[{\"_uid\":\"ed26c7e0-b20b-4697-81ab-489e6b62d4bc\",\"link\":{\"id\":\"ec5d5206-1d98-4595-ac11-b27d9564537c\",\"url\":\"\",\"_uid\":\"1490c086-233e-47aa-be97-94badf65edee\",\"linktype\":\"story\",\"fieldtype\":\"multilink\",\"cached_url\":\"learn/sample-images/x-system\"},\"text\":\"Download sample images\",\"component\":\"button_link\",\"languages\":[],\"button_type\":\"button\"}],\"component\":\"button_row\"}],\"text_color\":\"black\"}],\"layout\":\"row\",\"component\":\"editorial\",\"languages\":[\"default\",\"fr-fr\",\"de-de\"],\"vertical_align\":\"\",\"background_color\":{\"_uid\":\"1f42a73a-d23f-47e1-9683-02d95430103e\",\"color\":\"\",\"plugin\":\"native-color-picker\"},\"background_color_fade\":{\"_uid\":\"98a98924-66f9-491c-a39f-b9c4b65e19a1\",\"color\":\"#f40000\",\"plugin\":\"native-color-picker\"}},{\"_uid\":\"2dd9d7cb-ad8b-4c64-a82c-5dee847eb6c4\",\"blocks\":[{\"_uid\":\"cfe5601a-28bc-4bdd-9e07-03d7ed62b2b1\",\"text\":\"## FIND A DEALER\\n\\nLocate the dealer closest to you  \\nfor demos and service\",\"align\":\"center\",\"width\":\"thirty-three\",\"component\":\"text_block\",\"button_row\":[{\"_uid\":\"bd85371b-cb6c-44ff-8ccb-72d12350dab2\",\"buttons\":[{\"_uid\":\"980d1df4-774e-4ade-9615-16f30a8638a8\",\"link\":{\"id\":\"11732680-02da-49bd-bf48-7f7ebbc7ed9b\",\"url\":\"\",\"_uid\":\"f18fbb79-0f77-465e-ac81-3c46dd4f2c2e\",\"linktype\":\"story\",\"fieldtype\":\"multilink\",\"cached_url\":\"dealers/\"},\"text\":\"Find your dealer\",\"component\":\"button_link\",\"languages\":[],\"button_type\":\"button\"}],\"component\":\"button_row\"}],\"text_color\":\"black\"},{\"_uid\":\"13ba1ec8-df2d-4fce-9245-185122f789ff\",\"text\":\"## SAMPLE IMAGES\\n\\nDownload RAW files and discover  \\nthe details from the X1D II 50C\",\"align\":\"center\",\"width\":\"thirty-three\",\"component\":\"text_block\",\"button_row\":[{\"_uid\":\"f5fb69c2-bcbd-4a80-b6eb-fefeab31fed3\",\"buttons\":[{\"_uid\":\"b2cf79d4-e177-4b23-a3e1-3b6bfc8e682b\",\"link\":{\"id\":\"ec5d5206-1d98-4595-ac11-b27d9564537c\",\"url\":\"\",\"_uid\":\"fbdec1b5-de8c-4048-8cf3-51e43b69d409\",\"linktype\":\"story\",\"fieldtype\":\"multilink\",\"cached_url\":\"learn/sample-images/x-system\"},\"text\":\"Download sample images\",\"component\":\"button_link\",\"languages\":[],\"button_type\":\"button\"}],\"component\":\"button_row\"}],\"text_color\":\"black\"}],\"layout\":\"row\",\"component\":\"editorial\",\"languages\":[\"zh-cn\"],\"vertical_align\":\"\",\"background_color\":{\"_uid\":\"ae10c6dc-7476-448d-993b-d69501e50f6a\",\"color\":\"\",\"plugin\":\"native-color-picker\"},\"background_color_fade\":{\"_uid\":\"fcf07ba6-4393-436b-a8ef-3955d3c51a0d\",\"color\":\"#f40000\",\"plugin\":\"native-color-picker\"}},{\"_uid\":\"2b9e268c-c171-47ba-a983-3643801f0c37\",\"text\":\"# X SYSTEM ACCESSORIES\\n\\nWe offer a wide range of accessories for the\\n\\nX System – from bags and lens adapters to caps and straps.\",\"video\":\"\",\"component\":\"banner\",\"languages\":[\"default\",\"zh-cn\",\"de-de\",\"fr-fr\",\"ja-jp\"],\"button_row\":[{\"_uid\":\"dc22aed5-74cc-43ba-ab18-a2f5d0cca1c1\",\"buttons\":[{\"_uid\":\"e90f02f5-78c4-4463-bd3b-d3f3cd2ab0b2\",\"link\":{\"id\":\"fdb0e137-f94d-422c-ad87-d6bf704832e5\",\"url\":\"\",\"linktype\":\"story\",\"fieldtype\":\"multilink\",\"cached_url\":\"x-system/accessories/\"},\"text\":\"See all accessories\",\"component\":\"button_link\",\"languages\":[],\"button_type\":\"button\"}],\"component\":\"button_row\",\"languages\":[]}],\"image_type\":\"background\",\"main_image\":\"https://cdn.hasselblad.com/f/77891/1024x522/2a63321607/battery-charging-hub-hd.jpg\",\"video_mode\":\"\",\"mobile_image\":\"https://cdn.hasselblad.com/f/77891/768x1304/bb070b962b/battery-charging-hub-mobile.jpg\",\"message_color\":\"black\",\"page_reference\":\"\",\"vertical_align\":\"middle\",\"background_color\":{\"_uid\":\"7fa86dfe-566a-45b2-8e4c-de91bbeaa5be\",\"color\":\"#ffffff\",\"plugin\":\"native-color-picker\"},\"horizontal_align\":\"right\"}],\"title\":\"X1D II 50C\",\"menu_cta\":[],\"component\":\"page\",\"languages\":[\"default\",\"ja-jp\",\"zh-cn\",\"fr-fr\",\"de-de\"],\"sort_order\":\"100\",\"listing_image\":\"\",\"listing_banner\":[],\"menu_transparency\":false}","is_startpage":false,"parent_id":8243366,"group_id":"bdc93813-66fb-4eae-837f-2f9009a3a203","lang":"default"}}},"staticQueryHashes":["1492425983","1789831819","3472168180","971371505"]}